ChatGPT
★★★★☆- Company-wide
Verdict: The everything-app of AI — enormous feature surface, great free entry point, and the right answer for plenty of teams. We just reach for it second.
Worth it for
- ✓Generous entry tier to start with
- ✓Image generation and voice built in
- ✓Huge ecosystem — most integrations target it first
- ✓Familiar to nearly everyone already
Know going in
- ✗Output often needs more editing for professional work
- ✗Feature sprawl makes it harder to standardize a team on
- ✗Long-document work is weaker than the best in class
Honest framing: ChatGPT is excellent, ubiquitous, and probably already in your building whether you sanctioned it or not. For many teams it’s the right default — especially if you want images, voice, and text in one subscription.
Why it’s our second choice, not first: for the work we sell — code, long documents, multi-step automation — we get fewer retries elsewhere. That’s a workload statement, not a universal one. If your week is presentations, brainstorming, images, and email, you may rate these two tools in the opposite order, and you wouldn’t be wrong.
Practitioner note: whatever you choose, choose one primary assistant for the team. The cost of everyone freelancing across three chatbots is paid in inconsistent output and zero shared practice.