Social media on autopilot (with taste)

Goal: consistent presence without the daily “what do I post?” tax — and without sounding like a bot.

1. Set the voice once — give OpenClaw five of your best posts and five you’d never write. That contrast teaches tone better than any style guide.
2. Keep a living calendar — a simple markdown file: themes by weekday, launches, dates to avoid. The assistant reads and updates it in place.
3. Draft from what you already made — every blog post, talk, or demo becomes a week of platform-native drafts (the Long-form → everywhere pattern, running on schedule instead of on demand).
4. Approve from chat — each morning you get the day’s queue; reply to edit, approve, or kill. Approved posts publish at the slot times. Keep a human on the approve button — an assistant arguing in your replies is not a good look.
5. The weekly readout — what got engagement, what died, and one suggested experiment for next week.

Engagement monitoring works in reverse too: mentions and DMs worth answering get surfaced to your chat instead of you patrolling five apps.